OpenFender: Changing How Drivers Find Sponsors
Mason Filippi built OpenFender to solve the problem he lived through as a young driver. Now it's helping hundreds of racing drivers find real sponsorship partnerships.
Every driver who has ever raced beyond the karting level knows the problem.
You have the talent. You have the results. You have a professional presentation and a genuine story that sponsors should want to be part of. And yet the process of finding those sponsors — of connecting the right driver with the right brand — is opaque, inconsistent, and deeply inefficient.
I lived that problem for years. I spent more time writing sponsorship proposals that disappeared into inboxes than I did preparing for races. I watched talented drivers leave the sport not because they lacked speed, but because they couldn't navigate a sponsorship landscape that was never designed to be easy.
OpenFender exists to change that.
The platform connects professional racing drivers directly with brands and sponsors who are looking for authentic motorsport partnerships. It removes the cold outreach, the unanswered emails, the proposals that go nowhere. Instead, it creates a marketplace where drivers present their program in a structured, professional format, and brands can find the right partnership based on series, geography, audience, and budget.
The response since launch has been extraordinary. Hundreds of drivers across multiple series have used OpenFender to secure real partnerships. Brands that had never considered motorsport sponsorship have found drivers who match their audience perfectly and at investment levels that work for their marketing budget.
We're building the infrastructure that the motorsport sponsorship industry never had. If you're a driver looking for backing, or a brand looking for a unique and powerful marketing platform, OpenFender is where that connection happens.
This is the platform I wish had existed when I was coming up. Now it does.