Partners
Every partner gets their logo on Mason — on his helmet, his suit, and in every photo, video, and post from the season. No team middlemen. Direct exposure through the driver.
The Helmet
Mason's helmet is in every photo, podium shot, and broadcast frame. Your logo travels with it to every round of the IMSA season.
The Race Suit
Worn at every event — driver intros, press walks, podiums, media days. Maximum repeated exposure across the full season calendar.
The Car
Depending on tier, your brand can live on the race car itself — in every broadcast frame and trackside photo across the full season.
Packages
Four tiers, each built around a different level of access and visibility. Reach out to get the full picture.
Contingency
Starting at $25K
Brand visibility at every round.
Entry-level presence with consistent exposure across the season calendar. A strong starting point for brands exploring motorsport partnership.
Associate
Starting at $75K
Broadcast-level presence.
Meaningful integration with real driver access and season-long visibility across NBC Sports, Peacock, and IMSA.tv. The right fit for brands ready to show up where it counts.
Primary
$250K+
Full program integration.
Maximum exposure across the car, the driver, and every content touchpoint throughout the season. Built for brands that want to own the story.
Title
Custom package
The complete package.
Built from scratch around your brand objectives. Naming rights, custom campaigns, exclusive activations, and direct alignment with the full program. Inquire to start the conversation.
For You & Your People
Ultimate
Fan
Experience
Starting at $10,000
This isn't just for you — it's for the people you want to share it with. Bring your best friend, your family, or your most valued clients into the paddock for a race weekend they'll never forget.
- Full season VIP paddock access — 2 passes every event
- Meet & greet with Mason at each race weekend
- Signed race helmet from the 2026 season
- Personalized video message from Mason
- Exclusive behind-the-scenes content all season
- Your name featured on Mason's race equipment
- Invitation to end-of-season debrief dinner
Fully customizable. Add extra passes for more guests, stack additional race weekends, or layer in unique one-of-a-kind moments — built around who you're bringing and what you want them to experience.
Let's Build
Something Fast.
Custom packages available. Reach out directly to discuss how we can create value for your brand on and off the track.